The founder wanted products that were fresh, all-natural, raw, and made straight from nature to treat, heal, grow, and maintain her thick kinky hair. She tried tons of products on the market with no luck in matching the products she visioned.

She wanted products that were simple and fresh. Meaning they contained fresh-raw-all-natural ingredients and allowed her to care for her hair in a simplified manner.

Frustrated by the lack of true plant based products, she began creating products that matched her vision. No complicated processes just straight to what you need to reach your goals. From that vision came, products that were truly plant based, continuously feed your hair with every use, and are made fresh with plants.